Butil is a concept idea of a product for a project about creating a brand. "Butil" is a word in "Tagalog", a language in the Philippines, that means grain. I decided to choose oatmeal as a product because it is something I love to eat and is a staple to most consumer's pantry. I wanted the idea of both the brand and logo to be simple, recognizable and versatile.
The branding of Butil was something I had to match with the brand's Identity and story. Butil is a product that showcases a feeling of organic, affordable, simple and versatile. I made the product packaging in a way that is still pleasing and presentable to look at. I gave it some transparency on the front panel for the product to be seen by consumers and to help guarantee that the product is a great choice.
LOGO • BRANDING
Packaging
